Choosing the right name for your photography business can be as crucial as capturing a perfect shot. It sets the tone for your brand and can be vital in attracting clients.
Here’s a guide on how to choose a name for your photography business with plenty of photography business names to help you brainstorm.
Tips for choosing a photography business name
Identify your niche
The first step in choosing your photography business name is identifying your niche. Your name should reflect your specialty, whether it's weddings, portraits, or landscapes. This helps potential clients immediately recognize your area of expertise.
Brainstorm creative ideas
The next step is the fun part: it’s time to brainstorm photography name ideas. Here are some tips to keep in mind.
- Be creative: Don’t be afraid to think outside the box. Photography is an art; your business name should reflect your unique creativity.
- Reference your niche: As mentioned above, ensure your photography business name gives a clear idea of your photography style or specialty.
- Leverage your name: Consider incorporating your name or a nickname to personalize your branding and add a unique touch.
- Differentiate from competitors: Analyze your competitors' names to ensure your choice stands out in the marketplace and isn’t taken already.
- Consider your logo and visual identity: Consider how your name will look visually, both in print, online, and on mobile devices. It should align well with your logo and brand aesthetics across channels.
Check for trademarks
Make sure the photography business names you like aren't already trademarked by doing a search with the United States Patent and Trademark Office (USPTO) website or similar databases in your country. This search will reveal if your chosen names or similar options aren’t already trademarked, which could lead to legal complications. If you plan to operate or expand your business internationally, consider conducting a global trademark search. This can help avoid future legal issues in different markets.
Research domain availability
Your online presence is as crucial as your physical one, so checking for domain name availability is essential. Websites like GoDaddy, Bluehost, or Namecheap can help you determine if your desired domain name is available. Ideally, your domain should match your photography business name to maintain consistency and make it easy for clients to find you online.
Do some market research
Review your regional market to understand if your chosen name resonates with your target audience and stands out. Identify the demographics and preferences of your potential clients (Are they young couples looking for a wedding photographer, parents seeking a family portrait, or businesses needing professional product shots?). Research other photography business names in your area and assess what names work or don’t work and why. You can also use tools like Google Trends or keyword planners to find trending words or phrases that might be relevant to include in your business name. If you plan to cater to international clients, pick a name that has universal appeal and is easy to understand globally.
Get feedback on your photography business name
Once you have a shortlist of potential names, get feedback from potential clients, friends, or family members. You can create surveys using tools like SurveyMonkey or Google Forms to gather opinions on your name ideas. This feedback can provide invaluable insights into how others might perceive your photography business name ideas.
Register your photography business name
After finalizing your photography business name and ensuring it's unique and legally available, the next step is to register it officially . Before registering, you’ll have to decide the legal structure of your business. For a comprehensive guide on deciding your legal structure, read “How To Start a Photography Business”.
- For limited liability corporations (LLCs): If you’ve chosen a business structure like an LLC or corporation, you will need to register your business with your state’s Secretary of State office or the relevant state agency. This typically involves filing articles of incorporation (for corporations) or articles of organization (for LLCs) and paying a filing fee.
- For sole proprietorships: If you’ve set up a sole proprietorship, then your business name defaults to your legal name. However, if you would like to do business under a different name, you may need to file a DBA, also known as a fictitious name, with your state or county clerk’s office.
Photography business name ideas
Need some ideas to get started? A well-chosen name can instantly convey the style, focus, and professionalism of your services. Here are some photography business name ideas categorized by different specialties:
Wedding Photography
- Love at First Sight Photography
- Golden Hour Imagery
- Dream Wedding Snapshots
- Once Upon a Vow Visuals
- Say Yes Studio
- Everlasting Photography Co.
- Bridal Bliss Captures
- Marry Moments Studio
- Happily Ever After Captures
- Vows and Views Photography
Portrait Photography
- Face Frame Studios
- Persona Portraits
- Mirror Image Photography
- Love & Laughter Family Portraits
- Candid Moments Studio
- Identity Imprints
- Perfect Portraits Studio
- Persona Panorama
- Mosaic Faces Studio
- Gaze Gallery
Landscape Photography
- Horizon Hues Photography
- Nature's Canvas
- Epic Earth Imagery
- Skyline Snapshots
- Scenic Sights Photography
- Wild and Free Photography
- Nature's Narrative
- Vista Visions Photography
- Earthly Exposures
- Panoramic Peaks Studio
Fashion Photography
- Vivid Photography
- Catwalk Captures
- Vogue Visions
- Glamour Glitz Lens
- Runway Reflections
- Chic Clicks
- Trendsetters Imagery
- Haute Shot Studio
- Fashionista Portraits
- Elegant Exposure
Maternity and Baby Photography
- Tiny Tots Photography
- Baby Bliss Studio
- New Beginnings Studio
- Little Angels Photography
- Mama Bear Captures
- First Steps Photography
- Babycakes Studio
- Mama and Me Photography
- Babe Studio
- Sweet Pea Studio
Event Photography
- Milestone Photography
- Eventful Lens
- Festive Flash Studio
- Captivating Occasions
- Forget Me Not Photography
- Snapshot Celebrations
- Perfect Moments Photography
- Epic Event Photography
- Memory Film
- Celebration Snapshots
Travel Photography
- Wanderlust Images
- Beyond the Sea Photography
- On the Road Studio
- Explorer's Eye
- Scenic Capture
- Marco Polo Studio
- Destination Snapshot
- Adventure Lens
- Pathfinder Pics
- Odyssey Images
Food Photography
- Delicious Images
- Savory Shots Studio
- Gourmet Lens
- Culinary Captures
- Taste Frame Photography
- Feast Focus
- Plated Portraits
- Edible Images
- Dining Lens
- Gastronomy Gallery
Pet Photography
- Paws & Pose Studio
- Furry Friends Fotos
- Best Friend Studio
- Dog-Eared Portraits
- Pet Portrait Photography
- Whiskers Photography
- Companion Captures
- Pawfect Moments
- Fauna Fotos
- Critter Clicks Studio
Remember, the name of your photography business should resonate with your target audience and reflect the essence of your work. It's the first step in branding and setting the tone for your professional image.
Use VSCO to Expand Your Photo Business
With a name in the books, you can start pursuing clients and expanding your digital presence. Your VSCO Profile can be the perfect place to start updating your branding, links, and portfolio. When you’re ready to get to work, Pro Members can land gigs on VSCO Hub with our network of hiring businesses and brands. Grow your professional and creative processes with VSCO’s community, tools, and exposure for photographers of all skill levels.
—VSCO